Do Pop-Ups Pay Off For Indie Beauty Brands?

I participated in a pop-up on Lexington Avenue in New York City. I always tell myself, “Don't have expectations. Just meet new customers. Connect with them, learn from them and have them learn something from you.” I believe that, if they buy the product it's because they believe in it, whether it's the quality, implied benefits, story, etc. Sales are not pushed, but marketing opportunities are respected. I love connecting and meeting people, so I found that pop-ups work great for me.